Establishing brand awareness is key to getting consumers attention and keeping it. Nothing is more effective at enabling brands to do this than rich media ads, Dynamic Rich Media. Here are four Effective Ads formats from Digital creative agency with which any brand can grab and engage viewers, giving them a level of visual stimulation on a par with Hollywood style special effects.
Best rich media ads
1. MSN Glider
Glider allows access to MSN’s largest creative ad space. Users who navigate to MSN’s homepage are greeted by a 950 x 450 panel that hovers for seven seconds, inviting users to explore with a click. Upon clicking, Glider’s Takeover format is activated, and the real theater begins. The entire MSN page “glides” downward and another glides into its place, creating the illusion the very page is deconstructing and reconstructing itself, becoming a whole new spectacle. Games, galleries, videos and other information can then be presented via three possible screen levels. The effect all but jumps at the user’s face, riveting viewers with flow, color, and multimedia. All aspects of the Glider Takeover can be timed, making it one of the best Dynamic Ads formats.
Resolution recommended: 1280 × 720 (16×9 Hd) and 640 × 480
Site move down and the panel is located above.
The site is shifted to the right and the panel is located to the left.
The site is shifted to the right and the panel is located to the right.
2. Yahoo Login
This full page ad (1440×1024 max) occurs at the Yahoo login page. It encompasses the entire page, allowing either static or interactive creative content. Interactive versions entail a means to open a 450×450 Flash experience within which a 30 second video can be played. This ad monopolizes the user’s field of vision. With zero interference, the ad simply cannot be missed. For this reason, the format specs for Creative Banner production are strict and its guidelines must be adhered to. Within these parameters, however, the means for reaching future customers is limitless, and the subliminal power of the rich media production behind the ad itself is inestimable.
3. Youtube Masthead Banner Ads – high impact units
Youtube videos receive four billions hits per day. Enough said. With these banner ads, each user who visits Youtube in search of videos sees a masthead spread across the top of the page. No competitors are visible, which directs attention solely to the content of the ad. The Youtube masthead is 970×250 and above the fold, prime ad space on any given page and easily visible at any degree of screen resolution. Within a Youtube masthead you can seamlessly weave together interactive content, text and video to tell your brand story in a theatrical way.
Multiple videos can be shown and highly interactive creative is recommended by Youtube.
4. Dailymotion Interactive Skin
A skin over lay covers the entire home page with a brand’s emblem and related features, whether photo or graphics, or both. Because the skin is interactive, it changes with each video that is observed, and the entire format accommodates and displays multiple videos in the same ad, each one accessible via click. A storyboard quality with room for teasers entices viewers to remain upon the ad longer than usual and to enjoy multiple views of different videos concerning the product/brand. This is literally multiple Responsive Ads congealed into one grand ad, provoking viewers’ two strongest senses: sight and sound. The depth and complexity surprise and entertain, while inadvertently grabbing onlookers and holding them in thrall.
Site content pushed down
How are you making banners people love? Have you done anything to radically increase your user interaction rate ? Share your stories in the comments!