High impact creative banner ads
As the Creative Director here at Digitaland, I take pride in conducting a team of seasoned and gifted professionals who excel at marrying art to technology and providing clients the sorts of unique Rich Media options not to be found anywhere else. Our digital production specialists bring a wealth of diverse experience to the table as well as intimate knowledge of their respective crafts, all of which they blend seamlessly, synthesizing highly nuanced and impressive digital experiences from the raw material of any business challenge. Our goal is to bring the client’s brand and vision to stunning, jaw-dropping life via interactive, video, and a host of other unique methods.
The kinds of advantages and power of Rich Media ads – Dynamic Ads we can effortlessly convey to any client are best summed up in one of the rich media banner ads we recently created for the Samsung Galaxy Nexus. This new doyenne of Smartphones, which uses an Android operating system, employs a Face Unlock feature, effectively eradicating the need for users to memorize passwords with which to unlock phones. The phone uses a snapshot of one’s face, replete with a backup code designated by the user, to unlock the phone, safeguarding valuable saved data. It’s a wonderful idea whose full effect must be experienced firsthand in order to be appreciated. Here’s what our team at Digitaland did to bring the concept of this phone’s Face Unlock feature alive within the context of a rich media banner ad.
Digital Production Agency – High impact ads
To simulate the experience of using the Face Unlock feature on an actual phone, we created an interactive rich media banner easily accessible on any PC. By clicking on the image of the phone in the banner ad, the webcam on the user’s computer is activated. The virtual phone takes a photo of the user’s face, duplicating how the Face Unlock feature would work in real life on a real Samsung Galaxy Nexus. The ad can be reloaded continuously, providing extended interactions between users and the banner. The value of this banner rests in its ability to provide potential customers the chance to sample the product’s greatest new feature from the comfort of their home. Potential sales are driven up without consumers having to even visit a store and try the phone in person.
According to statistics we gathered concerning the Effective Ad, all of which are available in a case study at our website, our feature Creative Banner boosted interaction rates by 15+ times the norm. The Responsive Ads standout entertainment quality reeled in prospective users, who spent an average of one minute, or more, in the application. More than 180,000 interactions were recorded, generating a groundswell of interest in the product itself. This degree of fervor about a product can be duplicated over and again with use of rich media banner ads, and it can inspire excitement about a product by using the sort of interactive appeal that empowers and engages users. Prospective customers of Digital creative agency can thus get a hands-on idea of what it’s like to use a specific product and its strongest features when the results of those features are simulated within rich media banner ads that are easily accessed from anywhere. It’s a win-win for all parties.
What is also extraordinary is our team’s ability to manifest the above results on very little money. Our niche skill is producing high impact banners for small markets in such places as Puerto Rico and other Caribbean locales. Because each team member is a master in their own right, working together we can achieve trendsetting results in less time, saving everyone’s bottom line without sacrificing creative richness.