Rich media isn’t necessarily new (it was introduced in the 90s by Hewlett Packard), but it is making more of an impact than ever before. Today’s, it’s one of the most accepted and beneficial types of advertising. Display ads haven’t always performed as highly as companies would like, but brands love rich media ads because they increase brand performance and encourage engagement from audiences.
What is Rich Media? Interactive Agency with the answer!
Rich media ads have videos or images and call for interaction from users. They may also have a live stream or audio components. They’re responsive and will adapt to any size screen, which means that mobile users can also engage with these high impact ads. Ultimately, rich media advertisements are intricate, allowing brands to present any product or service in any way they want.
High impact ads – Custom banners designs
Rich media ads help brands stand out from the competition. They help brands get noticed, showcase their creativity and tell a story. Banners, for example, can be filled with a ton of content, like videos and images. This lets the brand communicate their message to every visitor who comes across their website.
The text is written by: Digitaland – Rich Media Agency
3 Main Types of Rich Media Banners
There are a variety of types of rich media advertisements, but the three main types are as follows:
- In Page Ad: The in page ad is a rectangular ad on a webpage.
- Out of Page Ad: The out of page ad is a pop-up or floating ad that will show up in front of the web page. Sometimes these ads will expand to really catch the user’s eye.
- In Stream Ad: The in stream ad is used on videos, either right before or right after the videos.
Benefits of Rich Media (banners or ads):
- Increased Customer Engagement
Rich media is fantastic for engaging customers. When a customer interacts with a banner ad, for example, they’re more likely to remember the brand. In a world where customers are inundated with all types of advertising, rich media can really stand out from the rest and capture a customer’s attention.
- Opportunity for Creativity
Digital creative agency said that There are seemingly endless types of rich media that brands can use. Thanks to a host of display ad options, marketers can really tap into their creativity. Plus, with new formats regularly being introduced, brands can keep their ads fresh and modern.
- Expanded Space
Rich media allows brands and marketers to use up more space for their advertisements. In the past, there was only limited space to display ads. Static ads allowed for just one frame of information and that ad might be made even smaller to fit a smaller screen. Rich media, however, lets brands advertise on a larger scale no matter what device is being used. Scrolling content, embedded audio and expanding ads are much more effective than static ads. Marketers can also opt to combine two or more types of media and functions to create a more complex experience.
- Higher Click-Through Rates: High impact creative
Rich media banner ads have higher click-through rates than other types of ads, particularly static ads and banners. The more click-through rates you see, the more conversions you’re likely to see, too. When you create an ad that a consumer will want to play with, such as by browsing social feeds or watching a funny video, you’re bound to get a high amount of clicks.
- Cater to Different Audiences
The various types of rich media out there mean that you can pick the types of ads that are best for your different audiences. When you can create one type of rich media advertisement for a certain audience segment and another type of ad for a different segment, you’re merely likely to engage each distinct audience. For example, if you target consumers of different ages, some may respond better to video while others respond better to text. Rich media lets you communicate with your audiences in the ways they prefer.
- Raise Brand Awareness
There’s such a thing as “banner blindness,” which means that customers don’t even notice traditional modes of advertising anymore. Brands and marketers are constantly trying to overcome banner blindness. Rich media combats this by being so fun, engaging and memorable. Since rich media is fairly new – and since it’s constantly revamped and upgraded – customers really take notice when a rich media banner appears on their screen. Since customers are paying such close attention to rich media advertisements, they’re better able to remember the brand. This can play a major role in their buying decision when they’re ready to make a purchase.
- Maximize Short Attention Spans
Even people who love reading online content can have short attention spans. There’s just so much to look at and do online every single day! Short attention spans mean that brands have to work extra hard to be eye-catching. Interactive elements are not only eye-catching, but they’ll hold a visitor’s attention because they’re fast-paced and changing.
- Advanced Analytics
With static ads, very little insight could be gleaned – click-through rate was really the only thing that you could track, aside from impressions. Rich media, though, offers a host of new analytics to track, all of which give more insight into what consumers want. Things like video and audio plays, plus various types of interaction, can all be tracked and analyzed.
Dynamic banner ads
Marketers are constantly on the lookout for the latest and greatest ways to connect with customers. Rich media banner ads provides a fantastic opportunity to tell a meaningful brand story in a way that will catch the eye of consumers.