As Display advertising continues to take domination of the online marketing space, terms like “banner ad retargeting” or “banner ad remarketing” have become buzzwords in the industry.
It’s not just a buzzword either. Banner ad retargeting has become an established practice in the field of rich media advertising, even though some marketers are still not familiar with how it actually works. If you are one of those marketers, don’t be embarrassed or worried. We are here to help you get to know Dynamic Remarketing a little better.
So what is banner ad retargeting?
Banner ad retargeting or remarketing is the process or service ads to someone who has previous engaged with one of your campaigns online. This may include someone who has visited your website, clicked on a previous rich media campaign you launched or has indicated an interest in you in some way online.
Understanding Website based Dynamic Remarketing
When someone visits your site without converting, you can use the practice of site-based retargeting to serve other ads to he or she after they are gone. You can basically follow these potential customers to other sites they visit and your ads will show up there attempting to lure them back to your site.
This form of banner ad retargeting utilizes “cookies” to stay in front of people who come to your site. These pixel-sized cookies will store the site visit, but doesn’t take any critical or private information from the visitor. The cookie simply attaches to the user so that a retargeter can follow them to other sits and place ads there on your behalf. This is a completely automated and safe practice and it occurs in the blink of an eye. In fact, by the time you visitor has left your site and is loading another site, your retargeted banner ad will already be in place. This is possible with rich media banner advertising as well.
How the process benefits you? Digital Production agency with the answer!
Many ecommerce companies benefit from retargeting because it allows them to know what a customer is interested in. It’s a great tool for when a customer abandons a shopping cart online, as you could retarget an ad to the same customer highlighting the product they left in the cart. This practice isn’t limited to ecommerce, however. Other sectors can use this practice too:
- Business to business
- Higher education
- Software companies
Truthfully, any website that isn’t getting the results they want from their rich media or static banner campaigns are good candidates to get more conversions through banner ad retargeting.