In pay-per-click campaigns, the goal is to create an ad that will entice as many people as possible to click on it and be directed to your site. There are a number of ways to do this. The pages where you place the ads are a significant factor, as is the content. However, you also need to be able to grab people’s attention and compel them to engage with your brand. One of the most effective ways of doing that is with gamification. Here’s how gaming ads can help you.
What Is Gamification ads?
Gamification is the art of getting your customers to interact with your content like they would with a game. Most often this involves performing a sequence of tasks to get a desired result. That result then stimulates the reward centers in the brain, prompting the user to continue interacting, so that they can continue getting the rewards.
In the case of gamification ads, this often means actual games. No doubt you remember the banner ads of the early 2000s that prompted the user to do everything from shoot a monster to sink a putt. Similar types of ads today involve solving puzzles or brain teasers. However, you can use gamification marketing in a variety of other ways. Customer loyalty cards, wherein you get the card punched 9 times to earn a free 10th product, are a form of gamification.
Online forms use gamification too. If someone has to fill out a long, somewhat tedious form, the company will often break it up into multiple pages, with a different category of questions on each page. Then each time the customer completes a page and proceeds to the next one, a progress bar at the top shows them exactly how much of the form they’ve completed and how far they have to go. Seeing the progress bar gradually become completed stimulates the brain’s reward centers and compels them to stick with it. They can see that the end is in sight and feel accomplished as they get closer to it—even if the form itself is for something trivial.
Gaming Ads and PPC
The challenge/reward model makes gamification ads great for PPC campaigns. By using the promise of a reward to encourage people to interact with your ad, you can keep them engaged for longer and get them more invested in who you are and what you do. This will in turn make them more likely to click the ad, and more likely to engage with your site once they’ve done so. This can in turn lead to more and better leads, and an increase in sales.
The key is to come up with a form of gamification that fits with your brand. It can be a quiz, survey, or something similar. It can be an actual game, based around your product or mascot. But whatever method you choose, it should encourage interaction and reward continued engagement. You’ll increase your clicks as well as your site’s audience.
Contact us to learn more about how to use gaming ads to improve your PPC campaign!