Everyone knows that if you want help promoting your brand, you go to an advertising agency. Well, times have changed. Now, if you want help promoting your brand online, you need to see an interactive agency. How are interactive agencies different from regular ad agencies? How is interactive advertising different from the brand promotion people have done for the last century? Let’s take a look at what interactive advertising agencies are and what they do.
What Is an Interactive Agency?
A regular ad agency might create billboards, newspaper and magazine ads, television commercials, etc. An interactive agency is specifically geared towards helping you with online brand promotion. Also called a digital agency, it focuses on online content, with the goal of getting users to engage with that content in a meaningful way.
This is where interactive ads have the advantage over other types of advertising. Billboards, newspaper ads, and TV commercials are designed to be looked at. You convey a message to your audience and hope that they remember it.
Digital content can be designed to compel users to interact with it, and engage with it in a meaningful way. Interactive banner ads get users to answer questions or play a game related to your brand. 360 interactive video allows users to explore a world in depth. You can even have interactive commercials. You’ve seen the ads that play while you’re watching a video. Undoubtedly, the most compelling ones are the ones that ask you survey questions, or allow you to customize a product to your particular preferences.
That’s what makes interactive advertisements so effective. They get the audience involved. Then that involvement not only helps cement your brand in their minds, but also serves to make them care about it more in the long run.
Creating an Interactive Website
Now that you understand how interactive advertising works, the question becomes, how can an interactive agency help you use it to your advantage? Well, what they can do is help you create an interactive website. Rather than focusing on individual ads, they create an entire experience, where every aspect of your site is designed to engage.
For instance, one of the major goals of digital marketing is to drive potential customers to your landing pages. But what then? A digital agency can help you create interactive landing pages. Rather than simply prompting the user to enter in their contact information, interactive pages guide them through an experience. This can include questions about their interests and preferences in regard to your offerings, a video demo of how your product or service works, an evaluation of their needs, and much more. Using these interactive elements will help compel them to stay on the page longer and get more invested in what you have to offer. It will in turn help you generate more and better qualified leads, and ultimately increase your sales.
Interactive production for websites is a very specialized field, with a lot of potential attached to it. The right interactive agency is one with extensive knowledge and experience in that field, to help you use that potential to the fullest. It’s a whole new advertising frontier that can help you engage your audience in ways you never dreamed possible.
Tell us about your project and let us help you find the best way to promote it in an interactive environment! Contact us today!