Today, it does not matter how often your display ad appears – you need to make it dynamic if the target audience is to notice your ad.
If you are still using static banners and not HTML5 ads, you are probably losing a lot. HTML5 development makes your ad stand out and brings you outstanding improvements in marketing.
Apart from performance, the new ad standard offers plenty to businesses running the ads and users that interact with them. Here’s a breakdown of what the standard is all about, features, and how they work.
What is HTML5?
HTML5 is a HyperText Markup Language that allows changing of how web pages appear. The language is used to structure and present your content for the web.
The language contains three codes, namely:
- HTML–a language that takes care of the structure
- Cascading Style Sheets (CSS)–the language that takes care of the presentation of content
Using HTML5, programmers can write web applications that will work even when you are not connected to the internet. The language also tells websites your physical location. The language can handle high-definition video and provide an extraordinary graphics experience.
Benefits of Using HTML5 Banner Ads
HTML5 adverts set your brand apart, making it more relevant to prospective customers. Plus, they help marketers come up with sophisticated banners in-house or through a HTML5 banner agency.
Here are some benefits of using this technology for your digital marketing campaigns.
We expect rich media and video to grow the fastest compared to other digital display methods. The engagement levels are leading these conversions, and big and small businesses are learning the value of investing in HTML5 technology.
Marketers have the option of viewing data on engagement and tools such as heat maps using a Creative Management Platform (CMP) to gauge the success of different designs. Advancements in technology now make it possible to make real-time updates to live banners, keeping them relevant and timely.
HTML5 ads are available in an endless amount of types that work across all devices. This means you can experiment and become more creative with your advert designs.
Apart from changing the content type in your adverts, you can also include a combination of sound, graphics, and even interactivity in your ad. This makes HTML5 the go-to solution for an inspiring and dynamic experience for your viewers.
Improve Click-Through Rate
A rich media ad provides better click-through rates and viewability compared to static ads. Such ads are also more memorable, which will have a positive effect on brand recognition and recall.
Instead of sending prospective clients to a landing page, HTML5 rich media can link to multiple pages for a customized experience. The landing page then shows information relevant to the choices the viewer makes, encouraging brand engagement.
In the HTML5 vs Flash battle, HTML5 is the clear winner. The technology does not require the use of plugins, which makes it more secure. All major browsers now support HTML5, it does not depend on external resources to run, and is open source. Finally, HTML5 is supported by all mobile browsers, making it the go-to solution for any savvy marketer who is looking to leverage the mobile device audience.