As the world goes more and more mobile, rich media ads has to lead the way. Just as rich media advertising has proven to be the most engaging on desktop devises, and mobile rich media advertising is the next frontier.
If you’re seeking to make the most impact with a mobile rich media banner, here are five tips to keep in mind.
1. Make the company name prominent
Mobile rich media banners are smaller, so it is more important than ever to ensure a user knows what company or product the banner advertisement is about. When designing mobile rich media banners you should always include the company or brand name and logo. It is best practice to put the logo on the left side of the Creative Banner and your most important call to action on the right side.
2- Always be clear and concise
Clarity is key when designing mobile rich media. You should always make it very clear what is being advertised by displaying products and providing very direct and clear call-to-action buttons and links. Keep in mind that you should clearly communicate what the user can expect from engaging with your mobile banner ad. One way to keep it clear is to be sure to build the main banner around one idea. Always use big buttons with appropriate spacing and clear labeling so that a user knows what to expect when they act.
3. Use engaging words and phrases
Words matter, and they matter even more when there is limited real estate for writing. Use engaging words and phrases to excite users. For example, consider the difference between the phrases “Tap to expand” or “Let’s play” as opposed to stale phrases like “Tap to learn more” or “Submit.”
4. It’s rich media—so make it rich!
We are talking about rich media, so be sure to make it as engaging as possible. Consider including a short animation in the banner to wow your users—but be sure the call-to-action is always ever present. You can also keep your mobile rich media banner ad current by using seasonal elements like snow in winter, flowers in the spring, etc. Also consider putting the animation on “repeat” so that it is always engaging even if it doesn’t catch someone’s attention right away.
5. Make it user friendly
Keeping things easy ensures more interaction with your banner ad, so be sure to guide the user through it through user-friendly design. You can create a simple user flow with no more than two or three user actions per page and include cool features (like swiping and video) that invite people to interact. However, be sure that you keep the most important features on the first page.
Rich media production: These five tips will help your mobile rich media banners more engaging and successful.