Month of production
Countdown to unforgettable creative
We had four components to tackle in this project:
- 1Provide creative direction.
- 2Develop uniquemessaging for each of Zignum’s different audience segments in the U.S. and Mexico.
- 3Build the creative and...
- 4Maintain a consistent look and feel across the deliverables.
From nothing to something
Contrary to popular belief, you don’t need a ton of assets to build high-impact creative. We opted to keep the campaign’s imagery and messaging clean and smooth, just like Zignum.
Short and sweet
Time is of the essence when trying to capture web-surfing users’ attention. That’s why we kept these ads short, at 15 seconds. They’re long enough for the viewer to grasp the message on each frame and short enough to make an impression.
Winning at international messaging
A challenge in international campaigns is crafting a message that’s on brand, but connects with the target audience in every county. We’ve found the most effective ads are deliberately developed for each audience segment.
Since Zignum has won numerous awards, we took the concept of winning and developed a unique angle on it for each of the target markets.
From online to offline.
We’re experts in digital production, and that usually means developing creative for online use. But sometimes a client needs offline creative, too.
Zignum wanted to use outside video advertising in their launch, so we took the online campaign creative and developed a video version for use in OOH efforts. The best practices for high-impact, online ads - think clear messaging, clean layout and crisp imagery - work beautifully offline, too.
Getting it done on a tight deadline
In a perfect world, you would have ample time to plan and build out all your digital marketing efforts. But in today’s fast-paced reality, digital marketers at both brands and their agencies are constantly battling deadlines.
One of the reasons Publicis reached out to Digitaland was our track record of delivering complex projects, even on a time-crunch.
Since Digitaland handles everything in-house with a dedicated design, development and copy team, that means faster delivery times and less hands-on management time for our clients.
We’re your on-demand digital production team.
Digitaland does it all, so you don’t have to. That frees up your resources so you can:
Scale your business
Reduce production costs
Reduce hands-on management time
Build better client relationships