Univision overtakes ESPN during Brasil World Cup.
Network television is a competitive space. Univision found it was losing U.S. Hispanic viewers to ESPN and wanted to reconnect over a shared love of the World Cup. Digitaland built an extensive multi-platform, multi-objective and multi-language campaign to help Univision build viewership and boost awareness. The result was a single broadcast that broke web traffic records and increased total viewership for Univision Deportes by a staggering 256%.
- +600 banners created
- 20 formats
- 12 creative concepts
- 2 languages
- 3.4 million people downloaded the free app
- 10.3 million visits
- 27.5 million unique visitors across all platforms
- Production time: 1 month