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Univision

  • Client
    Univision
  • Format
    High Impact
  • Vertical
    Entertainment
  • Year
    2015
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Univision overtakes ESPN during Brasil World Cup.

Network television is a competitive space. Univision found it was losing U.S. Hispanic viewers to ESPN and wanted to reconnect over a shared love of the World Cup. Digitaland built an extensive multi-platform, multi-objective and multi-language campaign to help Univision build viewership and boost awareness. The result was a single broadcast that broke web traffic records and increased total viewership for Univision Deportes by a staggering 256%.

  • +600 banners created
  • 20 formats
  • 12 creative concepts
  • 2 languages
  • 3.4 million people downloaded the free app
  • 10.3 million visits
  • 27.5 million unique visitors across all platforms
  • Production time: 1 month

 

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