Free 5.0

  • Client
  • Format
    High Impact
  • Vertical
    Apparel & Accesories
  • Year
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Launching Nike Free.

Finding the perfect pair of sneakers is a lifelong quest for many people. Nike wanted to tell the world – well, 10 countries to be exact – that the search was over. Its line of Free sneakers is the perfect balance of high-performance and comfort that Nike fans have come to love. To promote the launch, we built a rich media ad and a video teaser campaign to showcase the six sneaker models in an intuitive, cross-screen experience. Users could interact with models in the men’s or women’s lines.

  • 22.3% CTR
  • 47% interaction rate
  • 19% video completion
  • 6 languages
  • 7 countries
  • Production time: 2 weeks