- FormatInteractive Microsite
- VerticalApparel & Accesories
Unlocking the magic of Paris with GIF Booth.
Our sense of smell links us to our past, present and future.
A favorite toy, a home-cooked meal or a fragrance that always reminds us of someone special.
To celebrate the magic of olfactory memories, Lacoste launched a global campaign that offered a free trip for two to Paris and the Roland-Garros.
The campaign was a nod to Lacoste’s roots and an opportunity to boost awareness for its fragrance line. Contestants entered the contest via an interactive website, where they uploaded a photo, created a GIF and shared it on Facebook. The GIF with the most votes won.
- Unique features: Interactive website, global campaign, GIF generation
- Languages: 15
- Countries: 20+
- Production time: 4 months
- Visits: 150,000
- Avg time on page: 5:23 minutes
- Interactions: 122,187
Interactions per session: 2.33