GIF Booth

  • Client
  • Format
    Interactive Microsite
  • Vertical
    Apparel & Accesories
  • Year
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Unlocking the magic of Paris with GIF Booth.

Our sense of smell links us to our past, present and future.

A favorite toy, a home-cooked meal or a fragrance that always reminds us of someone special.

To celebrate the magic of olfactory memories, Lacoste launched a global campaign that offered a free trip for two to Paris and the Roland-Garros.

The campaign was a nod to Lacoste’s roots and an opportunity to boost awareness for its fragrance line. Contestants entered the contest via an interactive website, where they uploaded a photo, created a GIF and shared it on Facebook. The GIF with the most votes won.

  • Unique features: Interactive website, global campaign, GIF generation
  • Languages: 15
  • Countries: 20+
  • Production time: 4 months
  • Visits: 150,000
  • Avg time on page: 5:23 minutes
  • Interactions: 122,187


Interactions per session: 2.33