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Gift Finder

  • Client
    Lacoste
  • Format
    Interactive Microsite
  • Vertical
    Apparel & Accesories
  • Year
    2016
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Creating an interactive website to promote Lacoste fragrances

To give is a delight. The shopping-for-the-perfect-gift part? Not so much. Lacoste wanted to help harried shoppers find the perfect fragrance for that special someone. We built an interactive website that featured a 5-question fragrance finder quiz and a game starring the Lacoste croc. Gamification elements – a timed race to collect as many fragrances as possible while avoiding obstacles – was designed to entertain and engage users while increasing the visibility of Lacoste fragrances.

  • Unique features: interactive website, fragrance finder quiz, game ad
  • Number of languages: 5 (Spanish, English, German, French, Italian)

 

Production time: 2 months